| ABSTRACT |
The study efforts to investigate the behavior of investors towards investment pattern and to study the factors which an investor takes into thought while taking Investment decision. Study accomplishes that behavior matters a lot when it comes to making a prudent investment decision and thus in selecting a particular investment opportunity it entails investors complete consider factors like goals in life, spending habits, expenses, income, perception towards investments, lifestyle changes, time period, nature towards investment, thought process, natural habits, study of one’s financials, risk bearing capacity, liquidity and expected returns. This study aims to explore the impact of behavioral finance on investment decisions, recognizing the critical role psychological factors play in financial markets. Traditional finance theories often assume that investors act rationally; however, behavioral finance reveals that cognitive biases and emotional influences significantly affect investment choices |
| AUTHOR |
CH. Deepthi, Dr. B. Vasantha Lakshmi
Assistant Professor, Department of MBA, CMR Technical Campus, Hyderabad, India
Assistant Professor, Department of MBA, CMR Technical Campus, Hyderabad, India |
| References |
1. Journal of Law and Economics, Vol. 35, pp. 45-70.
2. Kadariya, Sudarshan, (July 8, 2012). Factors Affecting Investor Decision Making: A Case of Nepalese Capital Market, Journal of Research in Economics and International Finance (JREIF), Vol. 1(1), pp. 16-30, Available at SSRN: https://ssrn.com/abstract=2849888
3. Kahneman, Daniel and Tversky, Amos, (1979). Prospect Theory: An Analysis of Decision Under Risk, Econometrica, Vol. 47, Issue 2, p. 263 1979. Available at SSRN: https://ssrn.com/abstract=1505880
4. L. Bajtelsmit and A. Bernasek, (1996). Why do women invest differently than men?, Financial Counseling and Planning, vol. 7, pp. 1-10
5. Lewellen, Wilbur G & Lease, Ronald C & Schlarbaum, Gary G, (1977). Patterns of Investment Strategy and Behavior among Individual Investors, The Journal of Business, University of Chicago Press, vol. 50(3), pages 296-333, July.
6. M. M. Wallach, and N. Kogan, (1961). Aspects of judgment and decision making: Interrelationships and changes with age, Behavioral Science, vol. 6, pp. 23-26.
7. Madhusudan V. Jambodekar, (1996). Marketing Strategies of Mutual Funds – Current Practices and Future Directions, Working Paper, UTI – IIMB Centre for Capital Markets Education and Research, Bangalore.
8. Phillips, Gordon M., (1995). Increased debt and industry product markets: An empirical analysis, Journal of Financial Economics, 37, 189-238.
9. R. A. Cohn, W. G. Lewellen, R. C. Lease, and G. G. Schlarbaum, (1975). Individual financial risk aversion and investment portfolio composition, Journal of Finance, vol. 30, pp. 605-620. |
