| ABSTRACT |
The integration of artificial intelligence (AI) and social media has significantly transformed health communication, particularly among young Populations in the tribal communities of Northeast India. which often experience isolation and limited access to healthcare. This study investigates the role of AI chatbots and social media in health communication among tribal youth, focusing on their awareness, acceptance of technology, trust in AI-generated information, and factors influencing adoption. Using a quantitative survey of tribal students from the Arunachal Pradesh region of India, the findings indicate a moderate to high awareness of AI health tools, along with positive perceptions regarding their usefulness and ease of use. There is also a growing reliance on social media for health information. However, challenges such as misinformation, data privacy concerns, and gaps in digital literacy persist. The research highlights the potential of AI to enhance health awareness and emphasizes the need for culturally sensitive communication and ethical implementation of AI. It contributes to the scholarship on digital health communication in marginalized regions and offers valuable insights for policymakers and health communicators. |
| References |
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